Bruckers logo transparent
Seminars2

"YOU WILL NEVER HAVE A SECOND CHANCE
TO MAKE A GOOD FIRST IMPRESSION"

Better informed, more demanding but also less loyal, your existing clientele cannot drive solely the development of your boutique.

More than ever, the conquest and development of new clients are critical to your success.

THE ART OF SELLING

  • Master the core stages of the sale interview
  • Acquire a concrete speech, develop a naturally effective sales behavior to probe the client, advise, answer objections and end the sale
  • Resist effectively discount requests
  • Integrate the key reflexes of sales

BOUTIQUE MANAGEMENT

  • Organizing the activity of the boutique
  • Implement successfull strategies
  • Developing the skills of the sales team
  • Encouraging the spirit of success

LUXURY AND WATCH CULTURE

  • Discover luxury clients
  • Understand the evolutions of purchasing behaviours
  • Master the specificities of the timepieces market
  • Be aware of the key figures of the industry

INTERCULTURAL

  • Understand the culture of the luxury world
  • Identify intercultural differences
  • Integrate them into the sales approach
  • Successfully complete a sales transaction with international customers 

MORE SPECIFIC TOPICS:

  • Customer service
  • After-sale service
  • No-Discount approach
  • Relational marketing

All our seminars are tailor-made. If required, we can integrate your in-house content.